Giovvani is a luxury footwear brand which specialises in minimal designed shoes with the mantra of “less is more”. Minimal, clean, luxury styling is at the forefront of our brand.
The company’s owner initially found himself in a situation where he needed footwear which could not only be worn casually in everyday situations but also a shoe which offered the versatility to be worn during smarter occasions.
With him regularly being on the road, he visited the typical fast fashion stores but found most footwear brands covered their shoes with excessive branding, designs and logos – not something you could exactly wear at an upmarket restaurant or bar.
His search continued with him visiting the world’s largest mall in Dubai, with high expectations, but yet again, minimal luxury footwear at a fair price was very hard to come by.
He purchased a set of branded white sports sneakers, but just always had a feeling that they dressed down his outfit and knew this was a real problem within the footwear marketplace which needed fixing.
During the pandemic in 2020, whilst he was in lockdown, he set to work on creating a shoe with the versatility, class and minimalism which was missing and launched The Lorenzo, Giovvani’s flagship shoe.
Attention to detail was his focus even down to a custom sole which features the Giovvani signature writing. He searched far and wide to source the softest, yet most durable leather on the marketplace. Each and every shoe is now individually handcrafted with this leather by our specialised shoemakers.
After a full year of development, in January 2021 the brand launched and in its first few months has seen demand flood-in from across the world, truly confirming the need for minimal, luxury footwear.